Imagine finding your perfect designer wedding dress discounted by up to 70%. Crazy I know, but if you pop along to the Thistle Kensington Palace Hotel, De Vere Gardens, Kensington, London W8 5AF on either the 25th or 26th November your dreams may just come true.

I recommend you register your tickets today. You will have the opportunity to choose from hundreds of designer wedding gowns at unbelievable prices!

The tickets are entirely free, they only ask that you let them know if you cannot attend so they can release your tickets to another bride. In registering for the sale you will have to book a specific session time so as proceedings run smoothly and the time you have to wait is kept to a minimum. (This way there is no occurrence of the chaos you see annually happen at Filene's Basement in Towson, Maryland). Don't worry if you are attending on Sunday, there will still be a good selection as restocking will take place on Saturday night - so rest assured there will be an excellent selection on Sunday.

The dresses on sale are a mixture of window dresses, fashion show samples, end of line gowns, one off prototypes and shop samples. Gowns will range from size 8 to 18, however the gowns will mirror UK sales trends with the majority being 12 to 16. Unfortunately this is just a bridal gown sale and there will be no opportunity for bridesmaids to try on bridesmaids gowns as well.

If you are looking to buy a gown then this is an excellent place to choose from a huge selection. Though the organisers state that if you are only hoping to browse and look for ideas, this really isn't for you and it is recommended you go to a department store or local boutique . It may seem harsh but I guess they only have so many staff and they are really looking to help brides that have a clear idea of what they are looking for.

How does the sale work?

Firstly you will be measured and advised of the appropriate size of gown you should look for. You are then free to browse and select gowns to try on. You will be helped by a trained bridal wear consultant who will help you find the right style of gown for you. An alterations service will be available for all brides.

Sadly if you see a gown you like, you won't be able to come back and try it again. All of the sale gowns will be leaving the hotel at the end of the sale and not returning.

Bridal designers include Amanda Wakeley, Anna Christina, Annabel B, Blue Strawberry, Caroline Castigliano, Christiana Couture, David Fielden, Fabio Gritti, Jasper Conran, Jenny Packham, Lyn Ashworth, One & Only, Peter Langner, Rebecca Street, Sharon Hoey, Sophie English, Toi Creazioni and many more..

If you are fortunate to find the dress of your dreams you should be aware that payment can be made with cash and credit/debit cards (if you have a new Chip & Pin card please make sure you know your Pin number)

Good luck and if you have any further questions please email info@bridaldesigner.co.uk